The goal of the group-most of them, like Quattrone, defectors from Morgan Stanley-was to build an investment banking powerhouse. Their boss, Frank Quattrone, hammered home the point that if the people in that room did not follow that prescription, they would not, and could not, succeed. There were ten in all, the first of which admonished everyone there to 'act ethically.' And like every startup pep talk, it included a statement of principles. They were just a bunch of startup folks, gathered in a startup office, listening to that startup pep talk that everybody else in Silicon Valley was hearing back then. (FORTUNE Magazine) – They did not think of themselves as Masters of the Universe, at least not yet.
